The phrase ‘to gild the lily’ is a misquotation of Shakespeare. Does the popularity of the phrase make it an acceptable corruption?
Using more words often unnecessarily complicates things. Sometimes less is more! Writing concisely will increase the pace (and therefore the readability) of your prose.
Misuse and lack of understanding of point-form leads to information being harder to understand than if it were kept in sentence form.
Ah, apostrophes: many are scared of them, not realising that learning the few simple rules associated with them will give those with Apostrophe Anxiety all the confidence they need to use, fearlessly, the most notorious of punctuation markings.
When writing or correcting a sentence, it is important to ignore or remove (temporarily) all additional information in order to check the grammatical structure.